Herbert Adams

Committed to quality, inside and out.

For over 100 years, Herbert Adams has been committed to quality, inside and out. That's why we have given our packs a fresh new look and upgraded our Party Pies and Sausage Rolls to include premium King Island Beef. We invite you to take a closer look so next time you're in store you'll know what to look out for.

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New Gourmet Packs

Quality pastries deserve the right presentation which is why you'll notice our Herbert Adams products have a fresh new look. In most cases it's only the packs that have changed. We still use the same quality ingredients, the same flaky pastry and follow the same Herbert Adams recipes.

See how your favourite Herbert Adams pastries will look

New Gourmet King Island Party Products

At Herbert Adams we're excited to introduce a new level of sophistication to the humble party pie and sausage roll. Our new gourmet Party Pies and Beef Rolls have been upgraded to include premium King Island Beef so they're more refined than ever.

They're also presented in an elegant new shape that makes them even more perfect for adult entertaining. These products taste sensational and we don't think you'll be disappointed. Find them now in your supermarket freezer.

Find out why

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