Four'N Twenty launches 100% Angus Beef pies

25-May-2010

Biggest Launch ever in Pie Category

Four’N Twenty, the nation’s iconic meat pie brand, has launched its new Legendary Angus Beef range made with 100% Certified Australian Angus Beef.

In an exclusive agreement with Certified Australian Angus Beef, Four’N Twenty will be the only meat pie licensed to use the certified angus beef endorsement across retail and convenience markets.

Patties Foods Ltd, Australia’s largest meat pie producer and owner of Four’N Twenty, says the marketing campaign behind its Legendary Angus range will be the biggest media launch the pie category has ever seen.

Greg Bourke, Managing Director of Patties Foods Ltd, says the Four’N Twenty Legendary Angus is a knockout product that will drive true category growth, attracting new and past users to on-the-go hot food.

“100% Certified Australian Angus Beef is the tenderest, juiciest and tastiest beef on the market.

“Our Four’N Twenty Legendary Angus Beef pie range offers a superior taste that no one with an honest appetite for pies can possibly resist.

“Blind taste tests have shown that the Legendary Angus pie is significantly more liked, encourages greater intent to purchase, and is clearly preferred over a major competitor offer*”, Mr Bourke said,

(* Sensory Solutions Research 2010).

The new range of 220g Four’N Twenty Angus Beef pies will be available in 3 varieties, Legendary Angus Beef, Legendary Angus Beef and Pepper and Legendary Angus Beef, Cheese and Bacon. Recommended retail price is $3.95.

CEO of Certified Australian Angus Beef, Phil Morley, applauded the new Four’N Twenty Legendary Angus Beef pie as another great product using Australia’s best beef.

“Angus beef is the best tasting, juiciest and most tender beef on the market.

“It’s great to see 2 Aussie legends getting together – Certified Australian Angus Beef, and Four’N Twenty,” Mr Morley said.

The launch of the Four’N Twenty Legendary Angus Beef range is being supported by an integrated advertising campaign with over $1.7million investment in TV, Radio, On-line, Stadium and Point-of-sale.

Link to downloadable packshots:
http://www.medialinkproductions.com/hosted/pattiesfoods/angusrange